Green Lions

The strength of The Coca-Cola Company’s consumer brands makes the attraction and retention of the right employees surprisingly challenging. The business needed a new Employer Brand across Europe – and subsequently beyond – as well as new internal and external people communications systems and materials.Playing on Coca-Cola’s renowned ‘secret formula’ we worked with SAS Design to develop films and graphics showing that every employee has their own formula for the passion that characterises Coca-Cola’s people.