Green Lions



GREEN LIONS enables authors to stand out from the crowd and make their voices heard. It puts the ROAR into books. At the heart of our cultural conversation, books can shape the present and build a brighter future. Publication is a celebration of stand-out talent, and should feel as good as your best birthday.

David Bond began working with authors in 2003 when he helped Monica Ali prepare for a sold-out Brick Lane event in the biggest marquee at the Hay Festival. He has now media-trained hundreds of authors. He also works with publishers to identify and fine-tune the elevator pitch for books at every stage of the publishing process. Former Bloomsbury Publicity Director, Katie Bond, and actor, writer and director, Caroline Loncq, complete the Green Lions coaching trio. Their strength lies in a close reading of the book, working up an irresistible pitch and drawing out the author’s media persona and voice. Each coaching session is bespoke and carefully calibrated for the individual or group and the specific media challenge in play.

Green Lions has worked with a wide variety of authors from debut to household names. These include Deepa Anappura, Munro Bergdorf, Malorie Blackman, Tony Blair, John Boyne, Emma Dabiri, Ben Elton, Peter Frankopan, Bonnie Garmus, Heather Morris, Rick Stein, Chris van Tulleken and Lucy Worsley.

Publishing clients include Bloomsbury, Bonnier, Canongate, Faber, Harper Collins, Hachette, Penguin Random House and Profile.


An Oxford PPE graduate, David Bond has worked as a fund manager and investment analyst in the city, a teacher and a professional actor on stage and TV. He has developed successful parallel careers in strategic communication training and documentary filmmaking. His wide interests bring a unique perspective to publishing challenges.

David has first-hand presentation experience in international media. In 2010 he went on the run from the UK’s top Private Investigators to make his acclaimed debut feature documentary Erasing David which put privacy on the news agenda. It was released theatrically in the UK, shown on Channel 4, and played in festivals and on TV worldwide. His second film Project Wild Thing is the real-life story of David’s determination to get his children outside and into the ultimate, free wonder-product: Nature. It played in over 120 cinemas in the UK and on TV in over 40 countries. David was the founder of The Wild Network, a movement which brought together over 3,000 organisations and 17,000 individuals to champion the benefits of time outdoors in nature.

David has fronted a live digest of arts news on BBC Radio 3 and has been Master of Ceremonies for the BBC at the Festival of Remembrance at the Albert Hall (live on BBC Radio 2 and BBC1).


A Cambridge English graduate with a post-grad diploma from the Bristol Old Vic Theatre School, Caroline Lonq is an experienced stage and screen actor, director, scriptwriter, media-relations and public-speaking coach. She authored and photographed two books about London (; has written several films including BOOM BOOM CLAP (with BiteBack and British Screen) screened at the Cannes film festival and on BBC2) and she wrote and directed LONDON FEELS, which sold to Quantas and Canadian TV. She honed her communication-training skills at The Do Think Do Agency with clients from the Civil Service, Law, Finance & Fashion.


KATIE BOND is a passionate bibliophile who read English at Oxford University, cut her teeth in the book trade on the shop floor as a bookseller and has worked for twenty-five years as a publicist and publisher. She has a deep understanding of how the book trade and the media work and extensive experience of promoting adult and children’s books, fiction and non-fiction.

Katie has worked for a wide range of publishers including Bloomsbury, Hachette, Pavilion, Penguin Random House and Sinclair- Stevenson and most recently for Midas PR. Katie was the Publicity Director for Bloomsbury for 15 years from 1998-2014: the Harry Potter years. With her colleague Rosamund de la Hey, she handled the publicity for the launch of the series and the creation of the biggest book brand ever. During her tenure as Publicity Director, Bloomsbury won the Booker Prize with Margaret Atwood’s The Blind Assassin, the Women’s Prize with Madeline Miller’s The Song of Achilles and hit No. 1 in the bestseller list with many titles including Sheila Hancock’s The Two of Us, Ben Schott’s Miscellanies and Khaled Hosseini’s The Kite Runner. Katie Bond won a Nibbie at the 2005 British Book Awards for her PR campaign for Susanna Clark’s Jonathan Strange and Mr Norrell.